London label formed in 1995 by Fraser Moss and Jimmy Collins and inspired by Raymond Loewy, a pioneer of American industrial and visual communication design, who reasoned that ‘you must create your own design style’. The duo claims to reject any seasonal trends, focusing instead on providing solutions for wearable and distinctive clothes, ensuring longevity with solid ideas and a modernist approach.
www.youmustcreate.com
-K&J
