Chris Cunningham for Gucci

You may be familiar with Chris Cunninghams’s work, he’s done music videos for Aphex Twin (“Windowlicker”) and Bjork (“All Is Full of Love”) and now has lent his hi-tech macabre vision to Gucci’s newest scent, Flora. With an enchanted rendition of Donna Summer’s “I Feel Love” floating in the background the tv spot gives Gucci’s ad campaigns shot by Inez Van Lamsweerde and Vinoodh Matadin a bit more body and much more edge.



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