Christophe Lemaire Menswear, Sprinng 2009
Within the past few years Christophe Lemaire has redefined Lacoste’s role, more than a purveyor of status enhancing polos, it now sells the French chic and casual swagger you’d expect from an international tennis star. Yet his own line is notably more inconspicuous, quieter, and less dedicated to the demands of merchandising and retail. It’s Lemaire at his heart. He works with fabrics that provide a natural feel, linens, summer weight wools, and vintage cottons used for Judo, all dyed up in a neutral palette. Lemaire’s shapes are simple and unisex, taking inspiration from the far and near east- they are beyond any cultural/geographical association. His clothes are a foil to the affected taste of contemporary fashion, subdued and sensual, almost all references removed. Only the elegant and essential remain.