London designer, St. Martins graduate, and winner of the 2007 Swiss Textile Award Marios Schwab has been named as creative director for Halston. He will be put in charge of overseeing the main collection, a heritage line that will reintroduce and update old classics, e-commerce, and fragrance.
Schwab came into notoriety in London when he and fellow St.Martins grad Christopher Kane burst onto the scene in 2006, channeling the early 90’s and current club culture. While Schwab’s work tends to be more body conscious and structured, his spring 2009 collection of fluid languid lines were seen by the company’s board as a modern update on the Halston aesthetic.
the designer’s spring 09 collection
Schwab’s M.O. entails a level of technical wizardry and futuristic aesthetic that could place him in style if not substance near Balenciaga designer Nicholas Ghesquiere who oversaw his own revival for the PPR owned brand throughout the past 10 years. Schwab’s commitment to technical excellence and innovation will aptly serve Roy Halston’s penchant for Vionnet inspired geometry and cutting, an all forgotten secret of the designer’s mastery cloaked by his minimalism and glamor.
While the the departure of the initial designer Marco Zanini did little to slow the hot reception by customers, the lack of a clear creative helm was possibly seen as a block in the brand’s development. The appointment of Schwab, a young designer who’s visceral creative energy is unlike almost anything we’ve seen before, will ensure his debut will be one of the most heavily anticipated of the season. Congratulations Marios.