Armani, 1978



Armani, Spring 1978 Ad Campaign

Armani’s penchant for global “poor” textiles brought ethnic fibers of the subcontinent into the modern man’s style lexicon, eschewing the shirtings and suitings commonly sourced from America, Britain, and Italy.

More than a romantic farce of European colonialism, Armani presaged a global culture and a universal yet ancient definition of luxury. Not to mention that linen fiber has always been preferable for unbearable humidity.


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