The Fashion Message For Fall

Bazaar produced a small television spot interviewing some of America’s biggest names of the moment. A young Betsey Johnson, Halston, Geoffrey Beene, and Anne Klein discuss (in a very 7th avenue way) their business strategies, trends, and upcoming collections as fashion copes with an exponentially changing industry and challenging economic climate in 1971.

“Fall is definitely going to be a return to more simple, more elegant, less contrived clothes. No Gimmicks, no tricks. I think women are tired of that.”

Mr. Traina

“There’s no question that wider shoulders look more right. I think we’re in a very transitory period of fashion in the sense that there are many things that are going on. There’s something in the atmosphere.”


“There’s absolutely no resistance to price as long as the customer feels she’s getting great value, great workmanship, and quality. And I think that will continue in America always.”

Bill Blass

“It’s taking classic looks and giving them an oriental twist”

Geoffrey Beene

“We were not selling bits and pieces, we were selling a look and we were selling to a customer who really wanted that look.

We made classics fashionable. A classically oriented woman, a woman who does not want her clothes to wear her, who in fact wants her clothes to work for her”

Anne Klein


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