The Business of Fashion


Fashion’s allure of fantasy and glamor can pleasantly dampen reality, but it’s all too easy to forget that it’s a business (always has been, always will be) with a bottom line. Imran Amed is a business consultant specializing in the rag trade and edits an exceptional blog that consolidates the news of the industry. As important as any trend, reference, or look – a competent business acumen and understanding of the industry’s under pinnings are not only essential in weathering the financial crisis, but for any designer that genuinely wants to appeal to the needs and dreams of the times.


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