Prada, 2010

Early reads on Prada‘s recent menswear collection may have mistakenly attributed the references to the early 70’s, but as the music selection hints at (including a sample of Opus III’s It’s A Fine Day), it could in fact be the early 90’s interpretation of that era — when the colors, prints, and flared proportions of psychedelic culture informed the cyberpunk, hyper real, and turbid 90’s. Think Dee Lite.

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