Yohji Yamamoto, 1989

The campaign itself is a rarity, the ad uncharacteristically characterizes Yohji Yamamoto as Japonais, drumming up his exoticism. As if to project new age-y and world cultural-ish  tenets like “zen”, “purity”,  and “yin and yang”, Yohji finds his Japanese  identity reformed to the fit the mood of the times.

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