Tag Archives: Fall 2010

Matthew Ames Fall 2010 Campaign

Photographer Sybille Walter and stylist Samuel Drira contextualize Matthew Ames’ fall 2010 collection in an exclusively urban locale – highlighting the clothes’ profound ease and appropriateness for city dwelling.

And for your interweb social butterflies, do check out Matthew’s new
facebook page.

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Young Americans




Patrik Ervell by Shawn Brackbill for Dazed Digital

America’s legacy to fashion is that it instituted utility, minimalism, comfort, and ultimately modernity into 20th century dress . From Levi Strauss, to Claire McCardell, to Halston, it is a legacy with a breadth that extends from the most humble to the most extravagant. It has culled an aesthetic free of excess and the unnecessary — leaving only the essential. And perhaps it hasn’t been since Halston designed ease into the lifestyles of the rich and famous, or perhaps when Miuccia Prada, Helmut Lang, and Jil Sander reprised his sparseness in the early 90’s, that this truly American position on dress has been taken up and pushed ahead…

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“Asked & Answered, Matthew Ames”

**originally posted on the T Magazine blog The Moment**

photo by Shawn Brackbill for Dazed Digital

Throughout the last few seasons, the 30-year-old designer Matthew Ames has steadily piqued interest in an increasingly tumultuous fashion climate. Gaining esteem for his austere but no less luxurious frocks, the Washington, D.C.-born, Antwerp-trained and New York-based Ames has championed a new minimalism in the face of maximalist hype. T spoke with a curiously calm Ames moments before his fall 2010 presentation at Milk Studios, and later at his garment-district showroom overlooking Bryant Park…


. This is the third collection you’ve presented in New York?


Yes. I was showing the collection before in Paris, doing small presentations there for about five seasons.

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