Photographer Sybille Walter and stylist Samuel Drira contextualize Matthew Ames’ fall 2010 collection in an exclusively urban locale – highlighting the clothes’ profound ease and appropriateness for city dwelling.
And for your interweb social butterflies, do check out Matthew’s new
facebook page.
Filed under fashion
Patrik Ervell by Shawn Brackbill for Dazed Digital
America’s legacy to fashion is that it instituted utility, minimalism, comfort, and ultimately modernity into 20th century dress . From Levi Strauss, to Claire McCardell, to Halston, it is a legacy with a breadth that extends from the most humble to the most extravagant. It has culled an aesthetic free of excess and the unnecessary — leaving only the essential. And perhaps it hasn’t been since Halston designed ease into the lifestyles of the rich and famous, or perhaps when Miuccia Prada, Helmut Lang, and Jil Sander reprised his sparseness in the early 90’s, that this truly American position on dress has been taken up and pushed ahead…
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**originally posted on the T Magazine blog The Moment**
photo by Shawn Brackbill for Dazed Digital
Throughout the last few seasons, the 30-year-old designer Matthew Ames has steadily piqued interest in an increasingly tumultuous fashion climate. Gaining esteem for his austere but no less luxurious frocks, the Washington, D.C.-born, Antwerp-trained and New York-based Ames has championed a new minimalism in the face of maximalist hype. T spoke with a curiously calm Ames moments before his fall 2010 presentation at Milk Studios, and later at his garment-district showroom overlooking Bryant Park…
Q.
. This is the third collection you’ve presented in New York?
Yes. I was showing the collection before in Paris, doing small presentations there for about five seasons.
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The resort collections has become such a force, perhaps more so than it should be for a season intended for the jet setting rich who take their holidays in winter. For Matthew Ames, a small designer with now only a niche following, it makes perfect sense. His is precisely the kind of customer that does in fact need their own wardrobe for those hot summer days of January in the islands. More pics after the jump…
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Matthew Ames has updated his website with a video and catalogue for his Fall 2009 show. The vast expanse of his garments, their enveloping plasticity and Bedouin calm are heightened by Sybille Walter’s photography. He has also added a link to his online journal sharing updates and bits of inspiration from the studio.
This was Matthew’s return to NYC after presenting in Paris for the past few seasons (though the designer is based in Brooklyn). Since competing in the 2004 Hyeres festival, the designer has slowly established his own aesthetic based on effortless but seductive cuts and a clean somewhat otherworldly look. We here at Nueve Musas are big fans of Ames’ work, but it can be said without bias that the designer is one of the most promising talents in town and his presence has given us a much needed breath of fresh air.
photos by K&J
designs from Andre Courreges
The cosmic utopian vision of the 60’s space age designers spoke to the sudden affirmation of the potential of humanity, the realization of sending a man into outer space, that the stars are within our grasp. Designers like Courreges, Cardin, and Rabanne codified this world of tomorrow with structured minimalist couture, clothes that removed the references of our earthly experiences, added a protective element, and assured a medieval simplicity of life.
For fall 2009, in the wake of a recession and a reassessment of values, designers echoed the optimism and sparseness of those old masters, trading softness for their structure, calmness instead of restlessness, and a cautious procession towards the future over their race to tomorrow. And yet, these clothes aren’t the ramblings of far out futurists, they are very much for the here and now.
Three As Four
Lacoste by Christophe Lemaire
Matthew Ames
TSE
Zero+Maria Cornejo
– K&J
NUEVE MUSAS 
