Photographer Sybille Walter and stylist Samuel Drira contextualize Matthew Ames’ fall 2010 collection in an exclusively urban locale – highlighting the clothes’ profound ease and appropriateness for city dwelling.
And for your interweb social butterflies, do check out Matthew’s new
Patrik Ervell by Shawn Brackbill for Dazed Digital
America’s legacy to fashion is that it instituted utility, minimalism, comfort, and ultimately modernity into 20th century dress . From Levi Strauss, to Claire McCardell, to Halston, it is a legacy with a breadth that extends from the most humble to the most extravagant. It has culled an aesthetic free of excess and the unnecessary — leaving only the essential. And perhaps it hasn’t been since Halston designed ease into the lifestyles of the rich and famous, or perhaps when Miuccia Prada, Helmut Lang, and Jil Sander reprised his sparseness in the early 90’s, that this truly American position on dress has been taken up and pushed ahead…
**originally posted on the T Magazine blog The Moment**
photo by Shawn Brackbill for Dazed Digital
Throughout the last few seasons, the 30-year-old designer Matthew Ames has steadily piqued interest in an increasingly tumultuous fashion climate. Gaining esteem for his austere but no less luxurious frocks, the Washington, D.C.-born, Antwerp-trained and New York-based Ames has championed a new minimalism in the face of maximalist hype. T spoke with a curiously calm Ames moments before his fall 2010 presentation at Milk Studios, and later at his garment-district showroom overlooking Bryant Park…
. This is the third collection you’ve presented in New York?
Yes. I was showing the collection before in Paris, doing small presentations there for about five seasons.
Styled by Samuel Drira, photographed by Sybille Walter
The resort collections has become such a force, perhaps more so than it should be for a season intended for the jet setting rich who take their holidays in winter. For Matthew Ames, a small designer with now only a niche following, it makes perfect sense. His is precisely the kind of customer that does in fact need their own wardrobe for those hot summer days of January in the islands. More pics after the jump…
Matthew Ames has updated his website with a video and catalogue for his Fall 2009 show. The vast expanse of his garments, their enveloping plasticity and Bedouin calm are heightened by Sybille Walter’s photography. He has also added a link to his online journal sharing updates and bits of inspiration from the studio.
This was Matthew’s return to NYC after presenting in Paris for the past few seasons (though the designer is based in Brooklyn). Since competing in the 2004 Hyeres festival, the designer has slowly established his own aesthetic based on effortless but seductive cuts and a clean somewhat otherworldly look. We here at Nueve Musas are big fans of Ames’ work, but it can be said without bias that the designer is one of the most promising talents in town and his presence has given us a much needed breath of fresh air.
photos by K&J
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